🎨 One Palette, Many Worlds:

             Colour as the Storyteller of Our Collection

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In the MiTA® universe, every hue is more than an aesthetic choice—it’s an emotional language. Each shade opens the door to a distinct world of values, meanings and product families. Colour guides our customers, tells a story and weaves a consistent, memorable brand experience.

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🌕 Yellow – Grocery (honey, fine foods)
Yellow echoes sunlight and harvest, warmth and home. It conveys flavour, tradition and authenticity—the perfect voice for gourmet foods such as honey and other delicacies rooted in nature and family heritage.

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⚫ Black – Fashion (hosiery, apparel)
Black stands for elegance, strength and intensity. It is timeless style in its purest form. All fashion pieces—hosiery, garments and accessories—speak through this deep tone, designed for those who love to stand out with understated confidence.

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🟢 Green – Home & Design
Balance, beauty and sustainability define green. It signals everything dedicated to the home: objects that inspire well‑being, conscious choices and materials that respect nature. Green is the ideal backdrop for design items that make living spaces unique.

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⚪ White – Wellness & Tradition
White expresses essentiality, purity and self‑care. It embraces the realm of well‑being and cherished traditions—the simple gestures that bring us back to harmony. White is a pause, a breath, a return to what truly matters.

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🔵 Light Blue – Stationery / Culture
Light blue reflects sky‑light and the freshness of imagination. It belongs to culture, play and creativity—journals, books, tools for thinking and dreaming. A gentle invitation to explore and be curious.

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💙 Blue – Tech & Design Accessories
Innovation, precision and reliability live in blue. It marks our tech and design accessories, where functionality meets beauty for those seeking quality and modernity. Blue is intelligence, a vision turned toward the future.

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❤️ Red – Italian Passions / Gifts
Red embodies emotion, identity and pride. It speaks of art, music, culture, special gifts and statement packaging. Red celebrates the great Italian passions, telling the story of who we are—boldly and wholeheartedly.